Builder News reports that too many construction industry companies have slashed PR marketing budgets, delegating those responsibilities to lower level staff who simply don’t understand the basics. John Chilson notes he’s seen a noticeable drop in quality PR materials coming from construction industry firms.

That means there is a vacuum out there just waiting to be filled with your company news. Trade publications with limited staff depend on people in the industry to keep them up-to-date on news, trends and projects. Firms that pull back on PR and marketing in hard times are overlooking a stellar opportunity to stand out from the pack.

Read Chilson’s five basic tips. And if you don’t have professional staff in-house, consider hiring a professional PR and marketing firm like Synergy Group.

Building News ©January 2010