So, after listening to a pair of PR industry podcasters talk for months about their new company Crayon’s presence on Second Life, the Web-based virtual world, I finally went to the site, created an avatar and took a look around the other night. My conclusion - very interesting, but I can’t imagine yet how this applies in my world.
And then the next day, this headline showed up in my email - “Second Life and Google Earth are transforming the idea of architectural collaboration.” It makes sense! In Second Life, anyone can design buildings within the site, and they can do it on a group creation platform. Great for collaboration, great for showcasing projects.
According to an article in Engineering News Record, “we may see architects lead clients on tours through a 3D-modeled Google Earth with a view of the firm’s buildings. In Second Life, multinational firms could create meeting rooms to foster interoffice collaboration.” Universities already are using Second Life to collaborate on class projects and companies are hosting virtual lectures that attract architects from all over the world.
I’m sure that this is one of the many Web-based technologies that will transform the work world in 2007. My advice? Stay tuned in, check out the technologies for yourself and do everything you can to stay ahead of the pack.